Guides
Notes on client reporting
How to turn a monthly export into commentary a client can use. The numbers stay in the sheet. The writing explains them.
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- 2026-11-06 How to explain a drop in performance to a client A calm structure for bad-month marketing reports—what to check before the call, how to separate facts from guesses, and example wording that stays honest.
- 2026-11-06 How to write monthly client report commentary A practical way to turn last month's ad and analytics numbers into commentary a client can act on, without inventing results.